Petra Farinha is an experienced UX Designer based in New York, who specializes in using design and technology as means for social change.

Petra worked at Purpose where she lead the User Experience practice and co-managed the design department, guiding the design process, development and production of Purpose’s online experiences. From developing interactive games, campaign micro-sites, online movement platforms and civic engagement initiatives, for both non-profits and progressive brands, we designed experiences that inspire people to take action. As part of the Purpose team, Petra’s role was to acted as a facilitator, leading design workshops, and as problem-solver, translating strategic thinking into meaningful and delightful experiences.

Prior of working at Purpose, Petra worked for several years as a freelance interaction and visual designer, collaborating with design studios both in New York and Portugal, and as design faculty at the School of Arts and Design in Caldas da Rainha, Portugal, where she taught for 5 years several design studios and classes.

Petra holds a B.A in Graphic Design and her recurrent discussions with printers, lead her to pursuit a Master in Digital Arts where she started to play with pixels and interactivity. Petra received a second Master degree from New York University’s Interactive Telecommunications Program (ITP) where she focused her work around social interactions, sustainability and urban spaces.
Her work has been shown in several exhibitions and festivals, such as Conflux Festival, Dumbo Arts Festival and Arts in Odd Places in New York. Recently, Petra was awarded a Public Access Design Fellowship from the Center for Urban Pedagogy.

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